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The interest in Augmented Reality has grown, especially with recent attention paid to the technology by Apple, Google, Snap and others. But there is also a great deal of confusion about Augmented Reality – what is it, really? How is it different from other technologies like QR codes? What is the relevance to print? Read more.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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