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Although we all know that “great service” tends to be referenced in many company value propositions, it really does little to help a business stand out. Market leaders are now focusing on the customer experience, and this article explores how an engaged customer experience can become an effective competitive advantage.
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About Karen Kimerer
Karen Kimerer, Associate Director of InfoTrends’ Business Development Strategies service, has experienced the many challenges of expanding current market opportunities and securing new business. She has developed a systematic approach to these opportunities, addressing the unique requirements of becoming a leader in our changing industry. She is well-versed in 1:1 marketing, web-to-print, direct mail, book publishing, supply chain management, data segmentation, channel integration, and photo products.
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