Premium Commentary & Analysis
Although we all know that “great service” tends to be referenced in many company value propositions, it really does little to help a business stand out. Market leaders are now focusing on the customer experience, and this article explores how an engaged customer experience can become an effective competitive advantage.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Karen Kimerer
Karen Kimerer, Associate Director of InfoTrends’ Business Development Strategies service, has experienced the many challenges of expanding current market opportunities and securing new business. She has developed a systematic approach to these opportunities, addressing the unique requirements of becoming a leader in our changing industry. She is well-versed in 1:1 marketing, web-to-print, direct mail, book publishing, supply chain management, data segmentation, channel integration, and photo products.
© 2024 WhatTheyThink. All Rights Reserved.
