The Old Guard and the Economy Limps into Print 17; a Different Industry Takes Charge
Who didn’t envy or aspire to become a big, high profile printing business? The print business has been turned on its head, where small and medium businesses are outperforming their much bigger counterparts. The latter are still dealing with the relevance of legacy processes and assets while trying to bring new focus to rich digital media interactions to static formats like print. There’s no doubt: The Third Wave is being released at a pivotal moment. While the industry is churning, there are warning signs in the economy and for content creation markets. Dr. Joe is getting that 2008 feeling: he doesn’t like it.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.