The U.S. Postal Service (USPS) is focused on re-establishing the role of physical mail in today’s digital world. This is clear from its Irresistible Mail campaign, its 2017 Promotions & Incentives, and the recent rollout of Informed Delivery. Informed Delivery is especially interesting because the USPS has created a platform to promote consumer engagement with physical mail before it arrives—adding new value for marketers and recipients alike. In its annual Customer Communications research, Keypoint Intelligence – InfoTrends (InfoTrends) took the opportunity to ask marketers and recipients about Informed Delivery. The initial findings from this research are quite encouraging for the USPS!

Informed Delivery is a free opt-in service provided by the USPS that offers U.S. residents insight into the physical mail that they will be receiving each day. Even though most residents could not sign up for the service prior to April 2017, the USPS reports that it already has over 5 million registered users. Users who opt-in to the service receive a daily e-mail that contains up to ten images of mail pieces that are readily viewable within the message. The e-mail also includes a link to access any additional pieces from a personal dashboard when the user is signed in at usps.com.

Informed Delivery—Know What’s Coming to Your Mailbox!