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Every software tool sets out to solve a set of problems, all too often the problem is never defined because the sales process focuses on solutions, benefits, and features. Take the time to understand the problem print software solves and most importantly whether you have that problem!
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By Amy Watson on Jun 22, 2017
well justice with the topic. specially like the concept "Fall in love in problem with all front". Actually its unique way to understand the software needs and its implementation, whether it is web-to-print or some thing else. i think half of the problem solves, if we know where and what the problem is?