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We are about to be hit by a “Third Wave” of technology disruption that will negatively impact the demand for print. Or will it? Not all print is created equal these days. Here are some suggestions for how to weather the storm.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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