The Emphasis on Mobile Creates New Opportunities for Enterprises
Today’s brands are learning from early mistakes through trial and error, careful consideration of user engagement, and knowledge of effective use to further enhance their mobile strategies. Even non-traditional partners like print service providers are learning how to provide support. This article explores how enterprises can capitalize on the mobile opportunity.
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Jennifer Bergin joined InfoTrends in November 2016. In the course of her career, she has directed marketing for a number of firms, including BlueSoho, Brown Printing Company, and Eastman Kodak. She is an active member of the community and has served on a number of Boards of Directors.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.