Today’s consumers are bombarded with thousands of promotional messages on a daily basis, from television or radio ads to out-of-home advertising, social media, e-mails, and Internet ads. Marketers face the challenge of getting their messages out in a way that cuts through this clutter and encourages desired behaviors in recipients. Those desired behaviors might include simply recognizing the brand or convincing consumers to purchase a new product or service. Marketers are increasingly leveraging statements and other transactional documents as a marketing platform, so these documents are becoming an integral part of the overall customer experience.

InfoTrends’ latest digital production printing application forecast projects that there will be an increase in online access for bills and statements, driving overall page volume down. At the same time, however, the number of pages per bill/statement will be increasing due to the drive to deliver more information on each bill. The overall result is that transaction page volumes will decline by 7.8% per year. While the prints produced on black & white pages are declining rapidly, volumes on digital color devices will be much more stable. There is a movement toward more color in basic bill/statement printing due to the affordability of digital color inkjet technology as well as a rise in white paper workflow solutions.

Print Volume Development for Bills & Statements