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You can call it change management, I prefer the wise words of Seth Godin – change requires you to embrace stupid. Our market requires all of us to keep learning, “the pre-learning state is stupidity.”
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By John Bomgren on Mar 29, 2017
The word stupid is most commonly used to denote a lack of intelligence, an inability to learn.
https://en.oxforddictionaries.com/definition/stupid
Ignorance is most commonly used to denote a lack of knowledge. The pre-learning state would then be ignorance, not stupidity.
https://en.oxforddictionaries.com/definition/ignorant
By Jennifer Matt on Mar 29, 2017
John,
I think Seth Godin purposefully used the word "stupid" to describe a feeling. We don't want to feel stupid, its a little easier to say we don't want to feel ignorant.
Stupid is also used in name-calling/shaming situations. It is a more loaded term, hence our avoidance to it.
I'm sure Seth Godin did this to get a reaction - which he certainty did (from me at least). You are correct in the definitions of course, the feelings attached to a word are yet another layer to our language.
Thanks for your comment John.