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Sometimes comedy is just the thing: Taking business lessons from improv

Many companies avoid asking tough questions because the discussion can lead to tension and controversy. How can you help promote an open and productive discussion to fairly evaluate potential growth opportunities?

Wednesday, December 14, 2016

My previous article was about the tough questions printers must entertain as they consider whether to add creative services to their offerings. As discussed then, the two questions that should be considered are:

 - When (if ever) is it time to add in-house creative services?

 - Which services should we add?


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About Erica Walker, PhD

Erica Walker has a diverse background in visual communications which includes feature film production, web design & development, print buying, marketing, and graphic design for print. Her formal education includes a BFA in Film Production from the University of Colorado, Boulder and a MS in Graphic Communications from Clemson University. Now, a faculty member in the Department of Graphic Communications at Clemson University, Erica teaches courses in Photography, Video, Web Development, and Entrepreneurship. Contact https://www.linkedin.com/in/ebwalker and [email protected]

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