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Web-to-print is part of your self-service offering and an expectation of most customers. The following article covers the top five questions I hear around web-to-print.
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By Lisa Bickford on Nov 02, 2016
Great article. Would love to see another "Top 5" article: "Top 5 things to discuss with clients during the sales and on-boarding process".
By Jennifer Matt on Nov 02, 2016
Lisa,
Thanks for the feedback and the idea for a future article.
Jen
By Laurens Leurs on Nov 03, 2016
Excellent article, indeed!
The last sentence in the first question ('The leadership of the web-to-print program has to be cross functional because the success of your program people across your company and most importantly the adoption by your customers.') doesn't make much sense to me. Did some words get lost during the publishing process?
One question I would put in my top 5 is 'How long does it take to set up a project and get it going?'. I'd love to hear your point of view on that one.