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There's nothing like print enriching itself, and mobile might be the way to do it. A surge in mobile information preference is underway. How should printers plan? Diving in of course, by turning on static print materials into Internet and other gateways. If printers have sidestepped the digital media revolution to concentrate on the media they do best, this may be an opportune time to enliven their offerings as technology, economics, and consumer preference seem to be aligning themselves in a very special way.
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About Dr. Joe Webb
Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.
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