Premium Commentary & Analysis
Even though today’s consumers are inundated with marketing-related messages, only a fraction of these messages actually get the consumer engaged. This article explores how marketers are using personalization to create customized communications that help them stand out from their competitors.
Thursday, September 22, 2016
Continue reading your article
with a WhatTheyThink membership.
Less than $4/week.
Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.
Stay informed. Stay competitive. Stay ahead.A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey
Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing
Wide Format in 2026: How Technology Is Reshaping Competitive Advantage
This holiday season, savvy retailers are working to meet customers on the channels where they are shopping and buying, whether it’s in a physical store, online, or via social media. This article highlights how various retailers are driving sales and encouraging engagement with multi-channel integrated campaigns. Read More
Wide format printing is a profitable and complementary product offering for print service providers that are seeking new markets and higher-margin businesses. This article discusses the three key practices for success in this market. Read More
This past July, the Paper and Packaging Board launched its 15 Pages a Day Challenge, which encourages everyone to commit to reading 15 pages each day. This article cites recent research to highlight the benefits of reading on paper and also provides information on the challenge. Read More
Many historians agree that there have been three industrial revolutions to date, but interconnected digital technology might be triggering the fourth. Print 2017 is nearly upon us, and the concept of “Industry 4.0” will likely be a major theme at the event. This article discusses some of the Print 2017 advancements that are expected to change how print is manufactured, what service providers produce, and who print service providers will become as they transform their businesses to better align with digital technologies. Read More
Companies within in the printing industry have historically had a manufacturing mentality—they subscribe to the labor theory of value, which states that the value of a service is determined by the amount of labor that goes into production. Now, thousands of firms in a variety of industries are pricing their services according to the external value created—as perceived and determined by the client—rather than the internal costs incurred in generating services. This article explores the concept of value-based pricing and highlights some real-world examples of companies that are embracing this strategy. Read More
