Video is gaining ground with marketers as the most interactive form of media. Marketers see video as a more engaging alternative that is capable of delivering a message more succinctly. Video actually appears on the very screens that are such a distraction for most of today’s professionals. Marketing and print service providers should be asking themselves a simple question—how can the worlds of print and video merge?

There are a number of compelling facts surrounding the nature of video. The statistics help tell the story:

Consumers have a preference for video, and it turns out that there is a scientific reason for this. Susan Weinschenk, PhD (commonly known as the “Brain Lady” and an expert on the psychology of consumers and their behaviors) believes that our preference for video is in our DNA. It seems that we’re hardwired to see a human face as a gathering point for information and believability. Furthermore, the sound of a human voice actually helps us convert information into meaningful content. Weinschenk’s studies have also found that the body language conveyed in a video creates emotions that are actually contagious, making us eager to share what we’ve seen. Finally, we’ve been trained since our caveman days to be hyperaware of motion.