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Your print business website should be a living, engaging, and a results delivering part of your business growth plan. For business-to-business printers, this means delivering qualified leads to your sales team.
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By Joe Fedor on May 04, 2016
Jen - I love this topic, and this post... great job. Why are there still so many print business with websites that show a list of equipment and services, and little else? Maybe I just spend more time looking at printing company websites than I do companies of other industries, but there's definitely been a lag with many printer's websites employing these modern day online marketing strategies.
It's all about getting someone's attention, and then giving them a good reason to respond to your call to action... and of course once you have them, it's about keeping the conversation going with your content.