Premium Commentary & Analysis
Your print business website should be a living, engaging, and a results delivering part of your business growth plan. For business-to-business printers, this means delivering qualified leads to your sales team.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Joe Fedor on May 04, 2016
Jen - I love this topic, and this post... great job. Why are there still so many print business with websites that show a list of equipment and services, and little else? Maybe I just spend more time looking at printing company websites than I do companies of other industries, but there's definitely been a lag with many printer's websites employing these modern day online marketing strategies.
It's all about getting someone's attention, and then giving them a good reason to respond to your call to action... and of course once you have them, it's about keeping the conversation going with your content.
Discussion
Only verified members can comment.