Millennial consumers (sometimes referred to as Generation Y) are the largest and most diverse generation that the world has ever seen. Born between the early 1980s through about 2000 (in the early years of the “The Information Technology Revolution”), Millennials are a highly connected, “always on” audience. These individuals don’t know a world without personal computers and mobile devices. According to a Millennial Marketing Infographic powered by Futurecast, here are some key aspects of Millennials:

Today’s marketers must find a way to identify the most effective media types to effectively communicate with Millennials. Although some might think that direct mail is only for Baby Boomers, InfoTrends’ recent multi-client study entitled Direct Marketing Production Printing & Value-Added Services indicated that Millennials are also responsive to direct mail marketing. In conducting its research, InfoTrends surveyed more than 900 U.S. consumers to analyze their level of engagement with catalogs and direct mail. The objective of this study was to obtain a greater perspective on the value of print and the effectiveness of digital channels in relation to print.

Just like Baby Boomers, Millennials peruse printed catalogs and rely on them during the purchasing process. In fact, 63% of the Millennials surveyed report that they regularly or almost always read the printed catalogs that they receive.