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Making Web-to-Print Part of Your Culture

Web-to-print is a strategic initiative that creates two service level paths through your organization; self-service and full-service. Your leadership is the key ingredient required for success.

Wednesday, March 16, 2016

“I spent thousands of dollars on web-to-print software and lots of my team’s time and effort and we have almost nothing to show for it in the form of business being transacted through our web-to-print solutions.”

Here are some typical reactions from printers in this predicament:

I’ll cover each one by the topic area:


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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Deciding What’s Important

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This Plant Wouldn’t Run Without Me

In conversations with a label converter recently, the General Manager told me that more than once in the last few years key employees had voiced the core belief that “this plant wouldn’t run without me.” Now, you can take this statement a lot of different ways. My initial reaction is concern for the business because the employee that says this is both likely a key player and potentially a risk. Read More

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