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Digital printing is no longer a tangential technology for packaging—it’s a mainstream process for brands that want to stay fully engaged with consumers. An authority on brand management explains why.
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About Bob Leahey
Robert Leahey of InfoTrends has many years of experience in consulting to the peripherals and supplies industries. He is primarily responsible for conducting custom research projects, most often on inkjet, thermal, and color laser technologies used for commercial and industrial applications. He is also the manager of InfoTrends’ Color Digital Label and Packaging Service.
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Discussion
By Judy Berlin on Mar 17, 2016
Robert - excellent article. Mike Ferrari rightly points out the new and innovative role packaging can bring to the multichannel media mix - especially when it reinforces a brand-to-consumer dialog. Many of our customers are excited by this trend and we are more than happy to arm them with the right tools to achieve the potential they foresee!