We took a survey of printers and they told us they were really happy. We got data about ad agency revenues and their revenues is still heading up. A big consulting firm says digital content will be bigger than ever. The post office data tells us there's less and less of their work in our mailboxes. The world is full of contradictory trends, and Dr. Joe sorts them out.
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.