Common-Sense Advice for the First-Time Print Buyer

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Common-Sense Advice for the First-Time Print Buyer

Professional print buyers start out knowing very little about printers and printing.

By Margie Dana Published: October 19, 2001

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.