Where do you start?

You haven’t updated your website in over two years. You don’t remember if you have a LinkedIn page, you thought someone once tweeted something, and you recently had a customer complain about not being able to find you online.

Where do you start?

There is a very obvious and strategic place to start.

Your online marketing foundation is built on top of two things:

1.     Your target market (the people you are trying to attract)

2.     Search Engines (the math that controls who gets found online)

Your job is to simultaneously optimize for both of these things for everything you do online.

You need to define your target market, who are you trying to attract? Do they exist in a specific geographical location (e.g. Atlanta, GA) or are you servicing customers all over the country or in multiple counties? Is your target market specific to vertical markets.