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Web-to-Print: The Best or Worst Investment?

Some print service providers are automating production with Web-to-print software, but this strategy does not work for all companies. This article explores why some companies succeed with Web-to-print while others fail.

Thursday, March 19, 2015

Today’s print service providers are facing a number of challenges, and leading companies are pursuing several strategies to overcome these challenges. One such strategy is the pursuit of operational excellence by automating production with Web-to-print software. Although a software automation tool that reduces manual labor, enables online ordering, and automates job tracking and billing would seemingly be a wild success, Web-to-print doesn’t work for everyone. This article explores why some companies succeed with Web-to-print while others fail.

When InfoTrends asked nearly 100 commercial printers about their Web-to-print technology, approximately 50% reported that they were their offering a solution today or had plans to start in the next 12 months.

Figure 1: Do you offer the following Web-based services to your customers?


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About Howie Fenton

Howie Fenton is InfoTrends' Associate Director of Operational Consulting. For over 25 years, he has focused on benchmarking operational and financial performance in in-plants and commercial printers. He can be reached via e-mail at [email protected].

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