During 2015, market leaders will ensure that they have the right infrastructure in place.Infrastructure includes the basic physical and organizational components that contribute to the success of an organization in terms of the sale and delivery of products, services, and solutions. It’s about having the right blend of equipment, software, and human capital to deliver optimal results. To survive and thrive in 2015, there are four critical infrastructure investments that are critical for successful print service providers.

Printer service providers are taking action to participate in the more lucrative marketing value chain by providing cross-media marketing communication services in addition to "ink on paper." Managers of printing companies believe that offering these new services will rejuvenate revenue growth and improve profit margins. The reality is that successful diversification is difficult to achieve due to the challenges associated with solution delivery, including developing and maintaining the IT infrastructure. In their quest for competitive differentiation, graphic communication service providers are assessing offerings like web-to-print, digital asset management, variable data printing, and integrated cross-media marketing campaign management.

Graphic communication service providers are assessing web-to-print, digital asset management, variable data printing, and integrated cross-media marketing campaign management in their quest for competitive differentiation.