In his book entitled Innovation and Entrepreneurship, Peter F. Drucker states that an entrepreneur “always searches for change, responds to it, and exploits it as an opportunity.” An entrepreneur acknowledges change as a natural occurrence and welcomes it as opposed to fearing it. Drucker went on to quote J.B. Say, noting that the entrepreneur “shifts economic resources out of an area of lower and into an area of higher productivity and greater yield.”

Drucker’s book highlights eight key rules for successful innovation:

Moving forward, the leading print and marketing service providers will be masters of change who are able to rapidly identify and adapt to new business opportunities that are enabled by technology. As Drucker points out, innovation doesn’t always mean spending thousands of dollars on the latest piece of equipment—sometimes it’s about having the right ideas and deploying technologies that address new market opportunities. Service providers must explore avenues where technology can lead to new opportunities, and 2015 abounds with options. Service providers can leverage existing technologies to successfully innovate in a variety of ways, and a few examples are outlined below.