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How do you decide what kinds of wide-format or specialty printing products and services to add to your current mix? You can jump into a new niche application as a newbie, or organically expand into new directions. As it turns out, there is no right answer—but plenty of wrong ones.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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