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eMarketer estimates that worldwide smartphone users will surpass 2 billion by 2016, so it is no wonder that retailers of all sizes are making it easy for on-the-go consumers to link to catalogs with mobile applications. This article explores how retailers are integrating mobile to accelerate the purchasing process.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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