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This holiday season, greeting cards are taking on a whole new dimension. This article explores how tried-and-true greeting cards are becoming more innovative with the inclusion of interactive elements.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Beth Ann Kilberg-Walsh on Dec 12, 2014
These are wonderful, unique examples of print – and right in time for the holiday season! It’s no surprise that holiday greeting cards are becoming more interactive. My favorite example: Hallmark’s webcam greeting cards. They really up the ante on how print can be interactive and truly come to life. And I love the personal video message that Cornerstone Creative launched -- I may have to try it this season! These examples clearly demonstrate that print has come a long way and we anticipate that augmented reality and other technologies will continue to bring new interactive capabilities to print. Print can help to be the conduit, creating unique and valuable user experiences through the combination of both media—and this is something that we all can benefit from, especially this holiday season!
– Beth Ann Kilberg-Walsh, Vice President, Marketing Communications & Customer Engagement, Xerox