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Efficiency requires the segmentation of your workflow into at least three different workflows: self-service, light-service, and full-service. Each workflow applies the appropriate amount of labor and technology to deliver on the promise to the customer in the most efficient manner possible.
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By Eddy Hagen on Oct 26, 2014
Excellent article!
Every print CEO, print shop owner, ... should read this and evaluate his own production based upon these workflow schemes.
By Jennifer Matt on Oct 27, 2014
Eddy - thank your for reading it. I think all print owners realize that they could "optimize" their workflow. What I wanted to express in this article was that you can't afford to have one workflow anymore.
Imagine if you were a bank today trying to compete with only one way to interact with your customers (face to face in the bank)? You would get killed in the marketplace b/c you didn't have ATM machines, online banking, etc.
In fact Ally Bank is online only - no ATM machines, no physical locations.
The more channels you open with your customers (face to face, online, etc.) the more loyalty you create.
Jen