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In the Biblical story of David and Goliath, David defeats the better-equipped and larger Goliath because he is able to transform his opponent’s advantages into disadvantages. This article applies that story to small print service providers and highlights the ways in which they can exploit the weaknesses of larger organizations.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Vic Stalam on Sep 25, 2014
Barb
Very accurate observations.
Having worked in Large and small organizations, this truly reflects my experiences.
Best wishes.
Vic Stalam
By Erik Norman on Sep 25, 2014
Great article, Barb. A nice encouragement and reminder that the small guys have some tangible inherent advantages that can be leveraged into great success.
By sheila komuhangi on Sep 28, 2014
Nice article barb..these are truelly Diamond tips.