Reach Out and Touch Your Fan Base: A Mobile App Success Story

Are you a Buffalo Bills fan? If you are, I have it on good authority that you are joining a broad base of fans scattered across the country and around the world. I had a fascinating discussion recently with Aaron La Porta, graphic designer/developer with the Buffalo Bills, about how they are using mobile apps to engage that fan base in new and different ways.

If you are a fan, and haven’t downloaded the Buffalo Bills Touch app for your iOS, Android or Microsoft tablet, you should do that forthwith! And if you aren’t a fan, but are in the marketing communications business, you should download it as well. It is an exceptional example of how mobile is changing the way businesses communicate with their customers and prospects.

If you are in the printing business, you will be happy to know that the app didn’t replace any printing the team was doing, but rather, was an additional offering for the widespread fan base.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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