Today’s whirlwind of transformation is creating havoc in the graphic communications market, bringing new opportunities as well as threats. The industry continues to implement new technologies that change how print is produced and how print service providers (PSPs) interact with clients. While many PSPs are deploying new services or evolving into marketing service providers, others are focused on profiting from niche opportunities in print. Later this month, InfoTrends will release a new study entitled Production Printing in North America: Understanding Industry Transformation.

Over 650 firms were surveyed in the course of this study. When respondents were asked how their revenues had changed between 2012 and 2013, 66.2% reported that they had experienced growth. Meanwhile, 25.6% of respondents indicated that their revenues had remained flat and only 8.1% experienced a decline year-over-year.

This study examined various industry segments and drivers for success among PSPs. Service providers of all sizes are facing new business challenges and unprecedented complexity, but the winners in the marketplace demonstrated clear differences in the strategies that they deployed. InfoTrends uncovered five key factors that differentiated the winners from the losers.