4-Color Process in Plain English - WhatTheyThink

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4-Color Process in Plain English

Q:

By Margie Dana

Sunday, April 01, 2001

Q: "Do you want to print this in four-color?"

A: "No, I want to use all the colors."

This verbal exchange between a print consultant and a client really happened, and it points out a very common misconception about four-color printing.

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