As I drove down a local town street recently, I passed by a dingy & dated little storefront. It was called “So-and-So’s Copying & Printing Center.” My hunch is you’ve passed by the same store in whatever town you live in, whatever state, and maybe even whatever country.

The windows were dirty and the signage was ugly. Advertisements for multiple services littered (and I do mean “littered”) the front window – services like Signs, Resumes, Faxes, and Color Copies.

It wasn’t a store I’d ever want to enter. Beat up and dreary on the outside? No thanks. I’ll take my business to….Staples! Or OfficeMax! Or Office Depot!