Editions   North America | Europe | Magazine

WhatTheyThink

Premium Commentary & Analysis

Game-Changers for the Printing Industry: Beacons

We all know that mobile technology is prevalent in our day-to-day lives. Beacons are capturing the attention of technology junkies, retailers, and event planners alike. This article, which is part of a series discussing disruptive forces that are expected to impact the market, explores the effects that beacons are expected to have on retail shopping, tradeshows, and events.

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs