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Choosing “Commitment” as Its Brand Identity, Lofton Label Regroups and Succeeds

Lofton Label targets its vertical markets with care and serves its customers with scrupulous attention to detail. In this company profile, CEO Mike Lane talks about how he developed the objectives and implemented the strategy that turned the business around.

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About Patrick Henry

Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.

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