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Game-Changers for the Printing Industry: Millennials and Generation Z

Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Perhaps the biggest single driver in today’s market is the cultural change that is taking place among end consumers. This article, which is part of a series discussing disruptive forces that are expected to impact the market, covers two increasingly influential demographics—Millennials and Generation Z consumers.


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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].


By Jerry Scher on Jul 28, 2014

Enjoyed your article and acknowledging that Talent Acquisition/Management strategies are changing for Millennials and Gen Z populations. They are also struggling with personal branding as they change jobs/careers as well as entering the workforce. Check out this technology they appreciate: www.mygreateststrengths.com



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