Late in 2008 Jeff Hayzlett was named Chief Marketing Officer for all of Kodak, moving up from the role of Chief Business Development Officer. Hayzlett, a longtime ambassador of print, has also been one of the most visible senior executives of any large American company today. He has spoken at a plethora of events around the globe and even made national television appearances on "The Apprentice" where he hung out with Donald Trump.

Hayzlett comes to his new role in an uncomfortable economy, and faces numerous challenges as Kodak continues its transition from its legacy of cameras and film to digital printing, pre-press and keeping a foot in movie film, photography and consumer-oriented photo products. While he acknowledges the realities of the economy and the hyper-competitive markets in which Kodak plays, he is bullish on the potential for the company to excel, even in these less than certain times. WTT managed to hear some of Hayzlett's thinking on the new role and Kodak's place in the market as 2009 kicks off.

WTT: You have been the print industry's leading ambassador for the past several years. How have you seen attitudes toward print changing as you travel around the world speaking and talking with customers and Kodak's partners?