Premium Commentary & Analysis
Today’s hyper connected consumers are truly in control of the media that they consume. Today’s marketers must pursue media strategies that deliver holistic integrated communications to drive results. This article explores how printed communications are being combined with augmented reality to increase revenues and response rates.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
Please offer your feedback to Barb. She can be reached at [email protected].
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Pat Barnum on May 15, 2014
The newly released 2014 Printing Industry Midwest Print Buyers Guide has AR images on the cover and through out. We are so excited to show print decision makers how this technology can be utilized in their marketing efforts. Augmented Reality truly proves that PRINT IS ALIVE.
If anyone would like their own copy feel free to email us at [email protected]
By Gina Testa on May 16, 2014
These are some incredible examples of integrating digital and print! Thanks to features such as augmented reality, print has become more cutting-edge and still has the ability to impress upon marketing and communications. In fact, print is becoming more interactive by integrating well with digital media in multi-media campaigns and publishing, through scan-able QR codes and other technologies that link smart phones automatically to interactive digital media.
Studies show that marketing campaigns generate better results when multiple media are deployed, including both print and digital. It’s a no-brainer these days for marketers to extend their content to a digital property – which lends itself to brand recirculation, exposure across multiple channels and updated content in real time. But print can help to be the conduit, creating unique and valuable user experiences through the combination of both media – and this is something that we all can benefit from. I anticipate that augmented reality and other technologies will continue to bring new interactive capabilities to print. – Gina Testa, Xerox US Graphic Communications Operations, @GinaTesta
By Russ Stewart on May 19, 2014
I have seen some incredible examples using print and AR to help drive in-store sales and entertain clients. Office Depot and One Direction did a great anti-bully campaign that not only increase notebook sales but had great success at increasing brick and mortar foot traffic. AR is yet one more tool to help print add value to the communication channel.