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Since its launch in March of 2011, Adobe’s Digital Publishing Suite has captured a significant market share of digital magazine issues (Adobe claims 80% of top 100 magazines on iTunes) and we have followed its progress both in terms of added features and results for publishers. This article by Senior Editor Cary Sherburne takes a look at another option for digital magazine publishing. Mag+ launched in 2010. Mag+ premiered on the first iPads in April 2010 with PopularScience and has recently attracted former MPA Senior Vice President, Digital Strategy & Initiatives Ethan Grey as its Director of Product Strategy.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Les Csonge on Feb 17, 2014
Great article Cary, congratulations Ethan, Gregg on the continual progress with digital magazines, the technology is evolving for sure and will no doubt continue to do so.
I beleive "Discoverability" will also start to play an even bigger part for publishers, as more and more titles become available, a little like the iBook store on Apple.
Publishers still (if not even more) need to plan and execute good marketing campaigns and harness the power of social media to get more people to take that initial look, leading hopefuly to a regular subscription, either paid or free (advertising led), and of course that good content is still king.
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