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You’re Embracing Change… But What Are Your Customers Looking For?

Marketing industry pundits have been analyzing today’s trends and are making recommendations about how to do things differently in the New Year. This article summarizes the insight that is being delivered to your customers and prospects from a variety of sources.

Thursday, January 30, 2014

Over the past few weeks, we have examined strategies for embracing change so you can position your business for success in 2014. The tools that businesses and consumers use to communicate are ever-changing. While print remains a core communication tool that is not going away, the ways in which it is used and produced are changing. Marketing industry pundits have been analyzing today’s trends and are making recommendations about how to do things differently in the New Year. This article summarizes the insight that is being delivered to your customers and prospects from a variety of sources, including Social Media Today, Chief Marketer, Direct Marketing News, Small Business Trends, and 2014 State of Marketing published by Salesforce.com and Exact Target.

2014: The State of Marketing surveyed more than 2,500 global marketers. According to this study, the top three priorities for 2014 included:

There are a number of recommended strategies for accomplishing these objectives. Some of the most popular strategies, which can have a direct impact on your services and go-to-market approach, are outlined below. The italicized text below each strategy discusses the implications for your business.


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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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