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2014: It’s Time for Service Providers to Embrace Change (Part 2)

Service providers must support their customers with strategies that integrate print, mobile, online, and social media. This article is the second in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It discusses the implementation of emerging technologies to effectively engage customers and showcases new capabilities/applications that can open new revenue streams for your business.

Thursday, January 16, 2014

This article is the second in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. View Part 1.

Customer engagement is more than a response by the marketing department. It is an integrated communication process across all customer touchpoints to move the end customer into an interactive dialogue with an organization. Service providers must support their customers with strategies that integrate print, mobile, online, and social media. In 2014, savvy service providers will blend print with other media channels so that end customers can recommend products, services, and brands to others. Programs will need to be established to reward loyalty, mechanisms will need to be created to offer real-time feedback on performance, and print will be integral to making these customer engagement strategies work.

This article is the second in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. This first part focused on the opportunities that exist for service providers of all types and sizes. This article discusses the implementation of emerging technologies to effectively engage customers and showcases new capabilities/applications that can open new revenue streams for your business. Part 3 will evaluate the options for transforming your business model.


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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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