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The most successful firms in today’s graphic communications market have taken strong traditional printing businesses with a solid customer base and evolved into multi-channel companies that are equally focused on print and integrated offerings. This article is the first in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It focuses on the opportunities that exist for service providers of all types and sizes.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Carl Gerhardt on Jan 09, 2014
Great perspective Barb. Looking forward to the rest of the series. Unfortunately too many service providers are "wondering where the pages went" instead of following them and chasing those $$.
By Margie Dana on Jan 09, 2014
Barb,
Very interesting article, and I, too, look forward to the next installments. I'm particularly supportive of your statement about (print) salespeople learning about customers' businesses in-depth, as well as understanding customers' competition and sales drivers. Really good points --
Thanks much for this piece,
Margie