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The Customer Experience: Going to the Virtual Store

A number of savvy marketers have transformed large format signage in public locations into virtual shopping centers that are accessible to on-the-go travelers. This article discusses how retailers are leveraging QR codes to bring consumers the ultimate in shopping convenience.

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

Discussion

By Michael Jahn on Aug 25, 2013

I do not happen to use public transportation, so that opportunity is lost to me, but - when at an airport - why would I be using TESCO shopping for eggs ? And how would they "stock my empty refrigerator" ? Even if I were so inclined - why would I need more than a sign telling me to log into www.tesco.com and use my iPod to shop ? Sorry, to me, the logic is not clear at all.

 

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