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A number of savvy marketers have transformed large format signage in public locations into virtual shopping centers that are accessible to on-the-go travelers. This article discusses how retailers are leveraging QR codes to bring consumers the ultimate in shopping convenience.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Michael Jahn on Aug 25, 2013
I do not happen to use public transportation, so that opportunity is lost to me, but - when at an airport - why would I be using TESCO shopping for eggs ? And how would they "stock my empty refrigerator" ? Even if I were so inclined - why would I need more than a sign telling me to log into www.tesco.com and use my iPod to shop ? Sorry, to me, the logic is not clear at all.
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