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There are many ways to structure a deal. One way is to bundle other services, equipment or consumables together to alleviate upfront costs. This type of deal can be very beneficial for the printer and the vendor. It does make it harder to do comparison shopping and evaluate true costs. Make sure you make an informed decision before agreeing to this type of deal.
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About John G. Braceland
John G. Braceland is Managing Director for Graphic Arts Alliance a member run purchasing cooperative. He is also President of JB Solutions, a company that creates and manages purchasing cooperatives in various industries. Previously, he was President and owner of Braceland Brothers, a multi-plant printing company headquartered in Philadelphia, PA.
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Discussion
By Kevin Smith on May 13, 2013
GFI has been the subject of bundling for quite some time. Our spot ink dispenser has been used to incentivize printers their long term commitments. Funny to see the events play out when the deal comes to an end...