Remember the "good old days" when interacting with a customer meant calling them on the phone, scheduling a meeting, or sending a letter? We all know that those days are long gone. Today, a combination of media types==online, mobile, social and yes, print—is critical to the overall communication process. With the increase in customer touchpoints, companies are seeking to implement seamless cross-channel marketing strategies and you want to be the partner equipped to support them.

A recent InfoTrends study entitled Understanding Vertical Markets: Enterprise Communication Requirements surveyed more than 1,000 enterprises with 500+ employees on their media usage and spending. The study found that corporations use an average of three media channels in a typical business communication or marketing campaign. In addition, study respondents reported that 47% of printed marketing materials drove recipients to a digital channel for more information.

Figure 1: How many different media types does your company use for a typical communication/marketing campaign?