One-to-One: Meeting Consumer Expectations and Delivering Marketing Results
All customers are not alike; they have different demographic profiles, income levels, business requirements, and lifestyle choices. Marketers understand that they cannot ignore these differences, and they are creating customer communications that position their products and services to cater to individual preferences and characteristics. This article leverages recent research that highlights the importance of personalized messaging.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.