Mobile… The Fundamentals Still Apply

Sign In | Become a Member | Contact Us

Editions North America | Europe | Magazine

Premium Commentary & Analysis

Mobile… The Fundamentals Still Apply

In November 2011, InfoTrends published a multi-client study entitled Mobile Technology: Making Print Interactive. This research was conducted to determine the importance of combining technologies to activate, cultivate, and engage customers. While marketers and service providers often get enamored with technology the fundamentals of good marketing still apply today. This article discusses the basic elements of quality marketing campaigns and provides some real-world examples.

By Barb Pellow and Lisa Cross Published: December 8, 2011

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

Become a Premium Member Sign In

About Barb Pellow and Lisa Cross

Visit InkjetInsight.com

Keypoint Intelligence Study Reveals Top Challenges and Strategies for High-Volume Apparel Decorators in 2024

Enhancing Direct Mail: The Impact of Personalization and Specialty Print in a Digital Era

Artificial Intelligence and What It Means for Marketers

Vertical Market Research from Keypoint Intelligence Uncovers Key Industry Trends

View Keypoint Intelligence Reports

Member Center
Renew membership, reset password, set email and notification preferences

Submit Your News

Sponsorship Programs

Media Planner

Syndication and News Licensing

Reprints

Terms

BECOME A MEMBER TO RECEIVE ACCESS TO EXCLUSIVE COMMENTARY AND ANALYSIS, INDUSTRY DATA, AND MARKET INTELLIGENCE IMPORTANT TO INDUSTRY EXECUTIVES.

Become a Member

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.