HP recently announced that Hamburg, Germany, based RAKO Etiketten acquired five new HP Indigo WS6600 digital presses. This large investment caught the attention of Senior Editor Cary Sherburne, who spoke to RAKO about its investment, production platform and strategy moving forward.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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